Your giving personality

As a Living Legacy, when it comes to your charitable giving, you do just that — build a legacy of giving. Involving your family is a key component of your overall philanthropic approach. Involving your family in how and where you give back is important to you for two reasons: Including them in your overall strategy makes you feel closer to them, strengthening your bonds among family members and across generations. And through their inclusion, you are helping them become charitably minded individuals themselves. While giving back to your community is an essential investment of your time and resources, molding the next generation of givers is equally important to you.


As a highly engaged, thoughtful, and detail-oriented giver, the amount of research you do into the organizations you support is not surprising. You prefer to give to trusted and respected names both close to home and far away. And you appreciate the personal, face-to-face connection with the organizations and communities that you care about.


Seeing concrete results in your community that you helped bring about makes you feel proud and hopeful for the future. For a Living Legacy like you, supporting tried-and-true, proven solutions is what moves the needle. Making an immediate impact is just as important to your charitable plan as getting to the bottom of systemic problems and solving them.


If you had a mantra, it would be, “Be the change you want to see.”

How can a donor-advised fund (DAF) at Vanguard Charitable support your giving?

Why are DAFs the fastest-growing giving tool? They are simple to manage and have the potential to transform your charitable giving. A DAF is a charitable giving account designed exclusively to invest, grow, and give assets to charities for meaningful and lasting impact.


Vanguard Charitable donors have recommended more than $12 billion in grants to charity since our founding. Tax-free investment growth has allowed many of our donors to be more generous than they thought they could be. Bottom line? Out DAF enables you to give both today and tomorrow.


When it comes to granting money to charity, we’ll take care of the administrative side. We work with you and perform comprehensive due diligence to support the charitable projects most important to you while satisfying IRS requirements for granting. We also strengthen your giving with various resources and partner with experts in philanthropy, such as Charity Navigator and GuideStar, to help you make informed and impactful decisions.


Once you donate to your account, you can take advantage of a full range of granting options:

  • Give to a charity once or set up a recurring grant schedule.
  • Recommend grants locally or around the world.
  • Decide the level of recognition you would like to receive each time.
  • Don’t have a charity in mind? We offer a charity database powered by GuideStar, the world’s largest nonprofit directory. We also created NAVi™, the Nonprofit Aid Visualizer, to help you find high-quality charities in your area or across the country.

Resources to help you:


Easily find and support charities working on the front lines of COVID-19’s health and economic crises with NAVi™. This groundbreaking new tool provides a wealth of data on an interactive platform, making it easy to find charities solving the problems you care about most. NAVi now also features internationally focused organizations that are supporting COVID-19 relief and recovery.

Giving Matters Guide

Map your charitable plan with this guide. Philanthropists like you dream big and understand that charitable giving is more than responding to individual solicitations with one-time gifts. It is strategic, built for long-term impact, and aligned to a purposeful mission.

Discover Charities

Discover and evaluate nonprofits working on disaster relief, social justice, and other cause areas. These charities, identified by our trusted partners, have strong reputations and have proven to be popular among our donors.

Value in Giving podcast

Hosted by Vanguard Charitable President Jane Greenfield, The Value in Giving podcast explores how philanthropy creates lasting change in the world. Jane brings together leaders from nonprofit organizations and community foundations across the world of philanthropy for rich discussions.

Where do donors like you give?1



Education nonprofits promote learning and intellectual development, from preschools through post-graduate schools and adult learning programs. This category includes schools for students with special needs, organizations offering vocational and technical training, libraries, literacy programs, scholarships, student organizations, and parent-teacher groups.

Environment & Animal

Environment & Animal

Environmental organizations are dedicated to reclaiming and preserving natural resources and mitigating the effects of climate change. They range from recycling programs to wetlands management to garden clubs.


Animal nonprofits include humane societies, bird and wildlife sanctuaries, fisheries, veterinary organizations, zoos, and animal-training nonprofits.

What do donors like you say about their giving?

"I pride myself on being a pioneer in terms of high-impact giving. This goes beyond fundraising appeals; it’s about making sure that the people being served are also part of that transformation in their own lives."

Meet the other personas

The Transformational Trailblazer

Transformational Trailblazers are passionate about finding innovative nonprofits and niche projects that make a meaningful and lasting impact.


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The Transformational Trailblazer

Their giving is motivated by deeply held beliefs on issues like social justice, equity, global development, and empowerment.


Transformational Trailblazers are often first to raise their hands to volunteer their time and expertise to causes.

The Humble Humanitarian

Humble Humanitarians are local leaders that care deeply about their community. They wake up every day determined to do their part to leave the world a better place.


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The Humble Humanitarian

The Humble Humanitarian wants to understand what a nonprofit’s impact has been in no uncertain terms.


They are driven to support nonprofits with hard-earned reputations.


Above all else, Humble Humanitarians value changes in their local community that they can see with their own eyes.

The Empathetic Explorer

Empathetic Explorers have a global outlook that focuses on broad-scale, systemic changes, requiring broad-scale, systemic investment.


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The Empathetic Explorer

They care about the big picture and want their legacy to be one of catalytic change.


For them, charitable dollars aren’t just gifts but investments – and they expect a real, tangible return on those investments.


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