Learn more about these thought-provoking reports and how they can inform your charitable efforts.


Donor-advised fund donors and their giving


A donor-advised fund (DAF) is a popular giving vehicle for donors looking to amplify their philanthropic impact. Because of this, grants from DAFs are an important source of funding for nonprofits across charitable causes. 


Since its inception, Vanguard Charitable donors have granted more than $19 billion to over 100,000 unique nonprofits. Understanding the motivations and giving behaviors of these generous individuals can offer an important perspective for those in the nonprofit sector. 


Why Giving Matters reports are full of data-driven findings on DAF donors’ giving behaviors. Reports feature more than a decade of giving from thousands of DAFs and stories direct from both donors and nonprofits.

Read the reports today!

Ready to access these exclusive insights? Download the reports today and get answers to all of your questions about donor-advised fund donors and DAF giving.

Vanguard Charitable leaf

Why Giving Matters: Donors give more effectively over time with a donor-advised fund


“For Vanguard Charitable donors, effective giving only grows stronger and more impactful with time.” 


See how specific giving behaviors evolve the longer a donor gives with a DAF.

Vanguard Charitable leaf

Why Giving Matters: Responsive granting with donor-advised funds spurs greater total giving


“Emergent events open donors’ eyes to new causes and nonprofits, and their DAF empowers them to respond and broaden the scope of their giving.” 


See how long-term giving power meets flexibility with a DAF, leading to surprising results for overall giving.

Who should read Why Giving Matters?


Whether you’re a nonprofit, a donor, or anyone in between, you’ll find important insights within each Why Giving Matters report. 


Donors can learn how others give and see how their own giving compares. Why Giving Matters also offers insights into best giving practices and what nonprofits are looking for from donors. This can help donors give even more effectively and make a greater impact on their favorite charitable causes. 


Those in the philanthropic sector can discover the motivations behind DAF donors’ giving to better appeal to these generous givers. Speak donors’ language and understand what they’re looking for when they grant.


Session timed out

For security reasons, you have been automatically logged out. To login, please click close and sign into your account.

Log out successful

This account is frozen. Contact us at donorservice@vanguardcharitable.org.
Request for user ID submitted

Your request was successfully submitted.Your user ID will be sent to the email address we have on file for you. Please contact us if you do not receive your user ID.
There are no open accounts associated with this User ID. Please contact us at donorservice@vanguardcharitable.org.
Online access to your account is currently disabled. Please contact us at donorservice@vanguardcharitable.org to resolve this matter.

Log out successful

Login with your new User ID.

Log out successful

Login to access your account.
You do not currently have valid roles for any accounts. Please contact us at donorservice@vanguardcharitable.org.

A technical error has occurred

In order to maintain information security, your log-in request was canceled or your previous session ended.
Don't worry. You can log back in at any time.


Technical error. Please try again.

Log out successful

Login to update your phone number.

Technical error

You have reached a technical error and this session is not currently available.
Your email address was successfully verified.
Your account has been unblocked. Click login to access your account.

It’s not you. It’s us!

We are experiencing a technical error and we’re working on it. Please try again later.

You are unauthorized to access this page.


Maintenance fee may be applied

Accounts having a balance below $25,000 may be subject to an annual maintenance fee of $250.


You are eligible for special rates

Our premier clients enjoy reduced pricing to further maximize their impact.

Our representatives are happy to guide you through.

No, take me back


Click OK to cancel your enrollment.

Click Cancel to continue opening your account.